As we all know time is precious and money is easily spent - yet many businesses waste time and money
by producing in-house direct mailings.
The most common thought is that you can save money by using someone in the office, who is sitting around
doing nothing. Of course you could utilise their time this way. Most people don’t realise how long
it takes to produce a mail shot. On average it will take one employee 4 weeks working full-time to
complete a 10,000 item direct mailing campaign.
Let’s break down the in-house mailing process. There’s the time spent printing, this will tie up the
office printer in the process affecting the normal day to day running of your office. Then there’s the
hours spent folding and stuffing the envelopes and affixing stamps and address labels. On top of this there is
the mad dash to catch the post and obligatory queue at the Post Office. Do you know how heavy 10,000 filled
envelopes actually weigh? But I’m sure you will need to make quite a few trips to the post office to complete this mailing.
Below is a break down the time and costs of sending a 10,000 single item in-house direct mail campaign.
We have tried to be conservative with the timings and labour costs shown below. The timings are based on a best case
scenario, but I’m sure you are aware that things rarely go to plan and there are normally hitches and
incidents that would add to the timings quoted. As well as adding stress and headaches to your already busy day.
|
Materials + Postage |
|
Cost |
|
10,000 sheets A4 paper with printing in black |
£0.20 per sheet |
£2,000.00 |
|
10,000 envelopes |
£15 per 1,000 |
£150.00 |
|
10,000 labels |
£30 per 1,600 |
£187.50 |
|
Postage |
£0.27 per stamp |
£2,700.00 |
|
Sub Total: |
|
£5,037.50 |
|
|
|
|
|
Labour @ £6.50 |
Hours |
Cost |
|
A4 Printing |
3 |
£19.50 |
|
Fold & Insert in to envelope (100 per hour) |
100 |
£650.00 |
|
Printing 10,000 lables |
6 |
£39.00 |
|
Affix 10,000 labels (750 per hour) |
15 |
£97.50 |
|
Affix 10,000 stamps (750 per hour) |
15 |
£97.50 |
|
Sub Total: |
|
£903.50 |
|
|
|
|
|
|
|
|
Grand Total |
£5,941.00 |
|
|
Send a 10,000 direct mailing with Quickle would cost you £4,600 saving you time, hassle and £1,341
You can hopefully see how problematic sending direct mail in-house can be, but it can be different,
by just taking two or three minutes of your time and a click or two of your mouse and Quickle would take
all the effort off your hands, with the added benefit of saving you money.
With Quickle you use an online calculator, and get your direct mailing quote instantly;
no waiting for an email or letter. Give it a go see how much we can
save you!