.png?v=87502806713263355551763416676)
I never wanted to start a supplement company.
I wanted to be outside. Big efforts in the Wasatch. Full-day rides in Moab. The kind of days where the only thing that should slow you down is the weather, your legs, or how much water you packed.
Cramps kept getting in the way.
Three or four hours in, the legs would start locking up. Not soreness. Not fatigue. That sharp, involuntary contraction that takes the decision away from you.
I tried everything. Salt tabs. Electrolyte mixes. Mustard packets from Subway. Too many bananas. None of it solved the problem. They were different colored bandaids.
The thing that actually worked was pickle juice.
Athletic trainers have known this for decades. Dirtbag ultrarunners used to carry it in flasks. Cycling soigneurs have kept it in their kits for generations. The research is there. It's not mainly about replacing what you lost. It's about interrupting the cramp signal at the nerve level.
But nobody had made it portable. Carrying a jar in a running vest is not a plan. Modern pickle shots are just mini pickle jars. No innovation. And the supplement industry had not bothered to fix it, because the supplement industry does not reward honesty. It rewards claims.
So we made it ourselves. It took years to get right.
Quickle is a single-serve stick pack. Vinegar powder, sodium, potassium, magnesium. No proprietary blend. No electrolyte matrix. Every ingredient is on the label with its actual amount, because that is what you need to know when you are putting something in your body at mile 40 in the heat.
We make it in Sandy, Utah. The Wasatch is the lab. Moab is the backup lab. The people who helped us get here are runners, riders, climbers, and hikers. Nobody famous. Just people who go hard enough to need something that works.
This is what we built. A small tool for cramps. Take it when you need it. Leave it alone when you do not.
We will always be a work in progress. Permanent scaffolding. The only thing that is not up for negotiation is the honesty.
Thanks for reading this far.
Stay in it.
